Data Privacy & Security Statement

Kara Reese Photography DBA Reese Image Co.
Waukesha, Wisconsin

Reese Image Co. is committed to protecting student/athlete and family information. We follow a data minimization and privacy-by-design approach in all school, athletic, and headshot photography operations and partner with secure, industry-standard service providers to deliver photography services responsibly.

Data Minimization

We collect only the information necessary to provide photography services. This may include:

  • Student or athlete name

  • Grade and teacher or team name

  • Student ID number, if provided by the school

  • Reference photograph

In some cases, organizations provide parent contact information such as an email address prior to photo day. This information is used solely to distribute gallery access, provide ordering information, and deliver contracted photography services.

No Sale or Monetization of Data

Student/athlete and parent data is never sold, rented, or monetized. Information is used exclusively to provide photography services, deliver secure galleries, process orders, and fulfill purchased products.

Secure Online Galleries and Ordering

We utilize a secure online gallery and e-commerce platform called PhotoDay, designed specifically for school and athletic photography. The platform uses encrypted data transmission, secure cloud infrastructure, restricted access controls, and PCI-compliant payment processing. Reese Image Co. does not store credit card numbers.

Access to subject information is limited to authorized personnel and vetted service providers necessary to deliver services, including cloud hosting providers, payment processors, and professional print fulfillment labs. These providers are contractually required to safeguard information and use it only to provide services.

Use of Matching Technology

As part of our standard photo delivery process, we utilize technology generated solely for internal image matching within the secure platform. Data generated for this purpose:

  • Is used only to deliver photography services

  • Is not sold

  • Is not used for advertising or behavioral profiling

  • Is not used to train third-party artificial intelligence systems

This information is retained only as long as necessary to provide contracted services and is handled in accordance with PhotoDay’s published policies.

Compliance

Our practices align with applicable federal and Wisconsin privacy laws, including:

  • FERPA

  • COPPA

  • Wisconsin data breach notification laws

Subject information is used exclusively for the contracted photography service and not for unrelated marketing or profiling.

Data Retention and Deletion

Subject data and images are retained only as long as necessary to provide photography services, fulfill orders, and comply with contractual or legal requirements.

Organizations may request deletion of subject data at the conclusion of services.

Incident Response

In the event of a confirmed data security incident involving personal information, notification will be provided in accordance with applicable state and federal law.

Ongoing Commitment

Reese Image Co. partners only with established service providers (namely, PhotoDay) that maintain published privacy and security standards.

For questions regarding data privacy, organizations are encouraged to contact us directly.